WEBSITE CONTENT | VIDEO SCRIPTS | PRESENTATIONS & SPEECHES | BLOG POSTS & ARTICLES | EMAIL CAMPAIGNS
Perhaps you have valuable insights and expertise to share with your audience but when you try to put them into words, you don't seem to be able to convey what you really want to say.
Perhaps you are struggling to distinguish your voice from the many others in your field.
Or maybe you simply want to explain what you have to offer to your customers without coming across like a soul-less, self-aggrandizing marketing bot!
Whatever the case may be, you know that your copy just doesn't feel like you.
There are lots of templates and programs out there promising to make it "easier and faster than ever" to write your content.
Here is the problem with that: you follow these formulas only to find you sound more and more like everyone else. Next thing you know, you have become utterly invisible to your audience.
Your copy ends up missing the most important ingredient: your fingerprint.
The thing is: It's who you are at your core that determines the most effective blueprint to bring your message to life.
what the world needs
The world doesn't need more mindless marketing noise.
It doesn't need more rehashed content pieced together by machines from different corners of the Internet.
It needs your perspective, your heart, your REAL voice.
Not a timid, watered-down version of it. Not a facsimile of someone else's.
So, let's bring it out!
COPYWRITING & WEBSITE CONTENT DEVELOPMENT
I capture the essence of what makes you, YOU, which is your greatest differentiator and biggest contribution to the world - something no AI can reproduce. And I help you alchemize it into copy and stories that make people discover something new about themselves, step into opportunities they hadn't considered, or look at their reality in a more promising light.
WHAT YOU GET
01
new insights about yourself
My exploratory questions will help you sharpen your point of view and get new revelations about the meaning you create through your work.
02
content strategy
At the start of each writing project, we do a deep dive to find the "stories behind the story" - what's really worth saying - and decide the best format to share them based on your goals.
03
ready-to-go copy
You get ready-to-use copy that makes you say, "Yes, THAT's me!" and makes your audience feel you are the one they have been looking for. If needed, I'll SEO-optimize the copy for you.
NEXT STEPS GUIDANCE
Once the writing is done, I can support you in the next steps.
This might mean setting up blog posts and email campaigns on your content platform or coaching you on how to deliver your copy with confidence, live or in video. For website content, I prepare wireframes and other notes that show your developer how the text should flow on the pages. I can then provide progress feedback to make sure the visual content aligns with the vision we have built for your message.
Depending on the project, I can also design the website for you.
Do you want to learn to write the content yourself but need help fine-tuning your voice?
WHAT CLIENTS SAY...
Valeria is an absolute gift to her clients. She was thoughtful, thorough, efficient and creative in every aspect of designing the messaging and layout for my new website. She brilliantly translated my messy thinking into a well-crafted, compelling message.
Elise Foster | Leadership Coach, Author, Educator
Valeria is able to clearly articulate what’s unique about your business and develop content that reflects that. She created the copy and layout for all the pages of my website, and her directions and extraordinary editing skills sharpen all the blog posts I write. As a result of her work, I receive compliments about my site all the time and am getting solid leads from all over the world!
Susan Spritz Myers | Leadership and Team Coach
Valeria is a true find! She takes my ideas and gives them shape and substance. She cuts through complicated messages to streamline and simplify ideas - putting the right amount of information in the right place. Her writing is straightforward yet inspirational.
Adelaide Waters | wForum
Ready to bring more of your brilliance into your content?
Path Finder | Brand Strategist | Copywriter | Hypnotherapist | Stress Management Consultant | Weaver of Stories
© Copyright 2024 Valeria Basso / SymphonicVal