Brand Strategy

Brand Strategy

BUILD A BRAND THAT EMBODIES WHO YOU ARE AND ATTRACTS PEOPLE WHO VALUE YOUR WORK

SEE HOW

You know your work can make a difference in people’s lives. Yet you are confused as to what your niche and brand should be and struggle to speak confidently about the value you offer.

Your message feels like a dress that doesn't quite fit and doesn't make the impression you want.

And so you hesitate to really put yourself out there.

MISTAKES BRANDS MAKE

I come across so many small business owners with amazing gifts who build their brands around the wrong things.


They look to customers and competitors to figure out who they should be, mistake their product for their brand, drown their voice by speaking vaguely of quality and service, and hide their brilliance behind formulaic, uninspired mission statements...


...only to make themselves "just another business" in their field.

The problem is, they can't see what their real edge is, don't know how to articulate it, or don't believe they will have a market if they own who they are.

what's at stake

Your brand is the Soul of your business.

The foundation and essence of everything you do.


If you don’t have it dialed in on what ONLY YOU can contribute:

you will spin without a compass in all directions...

waste money marketing a message that won't get you noticed...

get lost in an ever more crowded marketplace...

end up with a business that sucks the joy out of you...

and the customers who need you won't see that you are what they have been looking for.

LET'S FIX THAT

BRANDING FROM THE INSIDE-OUT

My inside-out branding process revolves around getting crystal clear on what makes you, YOU.

We bring it out into the sun and pour it into every nook of your business.

Because that's your most powerful asset; the only thing your competitors will never be able to replicate.


My gift is finding all the pieces of the puzzle, seeing the gold that lies beneath the surface, and helping you put it into words and actions, so you can build a truly differentiated business and become visible. 

HOW WE'LL WORK TOGETHER

01

discovery & clarity phase

We drill down to your brand's essential elements: the core of who you are and the real value of your work. We then reverse-engineer to hone in on who it is you were actually born to help.

02

brand story development

I weave all the elements into a strategic brand story that speaks to your clients' hearts and minds. You get ready-to-use language to explain what you do and how you change their lives.

03

implementation coaching

You receive practical steps to live & breathe the strategy day-in and day-out, and stay true to your brand not only in your marketing but with every choice you make.

OUTCOMES

Discover new ways to think about your work and the meaning you create in the world.

See the possibilities for your business expand. Stop wasting money and time chasing after bad-fit clients.

Learn to speak genuinely about your value and gain your customers' trust without having to pretend to be someone you are not. Eliminate second-guessing and decision-paralysis.


Last but not least, experience the validation of being able to express the gold that's in you!

I WANT THIS

This is for you if:

  • You see your business as an extension of your purpose (and yourself)
  • You are ready to come into your own, think bigger, and stop following what others do
  • You understand the importance of setting strong foundations for your business

This is NOT for you if:

  • You are just chasing the next business opportunity or a market niche to take advantage of
  • You are looking for a logo or cute tagline
  • You are still trying to be everything for everyone
  • You want a "smoke & mirrors" type of brand

WHAT CLIENTS SAY...

Valeria really listened to me talk about my work, asked provoking questions, and got to the heart of what I wish to convey. The brand script she created incorporated what I do into a clear and concise message.


Aimee Forsberg Ottosen | Bridge Yoga

THANK YOU! You are so skilled at what you do and a great thinking partner for me—challenging me by understanding me first, then asking me questions to help me go deeper and gain more clarity.



Rosemarie Perla | Perla Coaching

You rock! Your branding presentation was terrific and your warmth and humor enabled a new subject, for many, to be absorbed. You made the audience THINK – many presenters are only capable of getting an audience to just LISTEN.


Dan Ferdinand | SCORE Mentor

Ready to build a brand that reflects the wonder that you are and the change you are here to make in people's lives?

BOOK A DISCOVERY CALL
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